MSG91 vs Wati
Two WhatsApp Business API tools compared for Indian CA firms on features, pricing and community ratings.
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| Feature | MSG91 | Wati |
|---|---|---|
| Basics | ||
| Pricing | ₹500 per month per WhatsApp number after the first two months free, plus GST. Meta's message charges are passed on with zero markup (₹0.8631 per marketing message and ₹0.115 per utility, authentication or service message in India). | Plans start at ₹2,699/month (Growth, billed quarterly, 3 users), then ₹5,799/month (Pro) and ₹16,799/month (Business). WhatsApp template messages are charged extra. 7-day free trial, no credit card required. |
| Pricing model | Free trial | Free trial |
| Deployment | cloud | cloud |
| Founded | — | — |
| Headquarters | Indore | — |
| Features · WhatsApp Business API | ||
| Template Creation & Approval | Not yet verified | Not yet verified |
| Broadcast Campaigns | Not yet verified | Not yet verified |
| Scheduled Broadcasts | Not yet verified | Not yet verified |
| Audience Segmentation | Not yet verified | Not yet verified |
| Rich & Interactive Messages | Not yet verified | Not yet verified |
| Campaign Analytics | Not yet verified | Not yet verified |
| Retargeting & Drip Campaigns | Not yet verified | Not yet verified |
| No-Code Chatbot Builder | Not yet verified | Not yet verified |
| AI Agents | Not yet verified | Not yet verified |
| WhatsApp Flows & Forms | Not yet verified | Not yet verified |
| Auto Replies | Not yet verified | Not yet verified |
| Click-to-WhatsApp Ads | Not yet verified | Not yet verified |
| Shared Team Inbox | Not yet verified | Not yet verified |
| Chat Assignment & Routing | Not yet verified | Not yet verified |
| Contact Management & CRM | Not yet verified | Not yet verified |
| Multiple WhatsApp Numbers | Not yet verified | Not yet verified |
| Mobile App | Not yet verified | Not yet verified |
| Developer API & Webhooks | Not yet verified | Not yet verified |
| CRM Integrations | Not yet verified | Not yet verified |
| Google Sheets & Zapier | Not yet verified | Not yet verified |
| Shopify & E-commerce | Not yet verified | Not yet verified |
| WhatsApp Payments | Not yet verified | Not yet verified |
| WhatsApp Catalog | Not yet verified | Not yet verified |
| Official Meta Partner (BSP) | Not yet verified | Not yet verified |
| Green Tick Verification Help | Not yet verified | Not yet verified |
| Role-Based Access | Not yet verified | Not yet verified |
| Free Plan | Not yet verified | Not yet verified |
| Free Trial | Not yet verified | Not yet verified |
| No Markup on Meta Charges | Not yet verified | Not yet verified |
| Ecosystem & support | ||
| Integrations | — | — |
| Support channels | — | — |
| Community | ||
| Rating | Not yet rated | Not yet rated |
| Reviews | 0 | 0 |
| Recommend | 0 | 0 |
MSG91
Best for: WhatsApp Business API from MSG91 with template management, scheduled campaigns, chatbots, shared inbox and zero markup on Meta rates
Wati
Best for: WhatsApp Business API platform with broadcasts, drip campaigns, no-code chatbots, Astra AI agents, team inbox and CRM integrations