About Wati
What is Wati?
Wati is a WhatsApp Business API platform for marketing, sales and support, with an omnichannel inbox that also covers Instagram, Facebook, TikTok, web chat and calls. Setup on the official API carries no setup fee.
Wati lets you manage WhatsApp templates, send personalised broadcasts and drip campaigns with smart retries, and track clicks and engagement. Automation comes from no-code chatbots, WhatsApp Flows and Astra, Wati's builder for AI agents that handle conversations end to end, plus Wati AI in the inbox for summaries and reply drafts. The team inbox supports assignment, tagging, intelligent routing and round-robin assignment, and the Business plan adds multiple WhatsApp numbers and pipeline management. Integrations include HubSpot, Salesforce, Zoho CRM, LeadSquared, Shopify, WooCommerce, Google Sheets, Zapier and Pabbly Connect, alongside a WhatsApp API and Click-to-WhatsApp ads tools.
Who is Wati for?
- Small and mid-size businesses running WhatsApp marketing and support.
- Teams that want WhatsApp linked to HubSpot, Salesforce or Zoho CRM.
- Businesses that want AI agents to handle routine customer conversations.
What type of software is Wati?
Wati is listed under WhatsApp Business API.
What are Wati's core capabilities?
- Campaigns: Template management, broadcasts, drip campaigns, smart retries and click tracking.
- Automation: No-code chatbots, WhatsApp Flows and Astra AI agents.
- Team inbox: Omnichannel inbox with assignment, tagging, intelligent routing and round-robin.
- Scale: Multiple WhatsApp numbers and pipeline management on the Business plan.
- Integrations: HubSpot, Salesforce, Zoho CRM, LeadSquared, Shopify, WooCommerce, Google Sheets, Zapier and Pabbly.
- Ads and API: Click-to-WhatsApp ads tools, catalogs and the Wati API.
Answers above are based on Wati's website, read on 29 Oct 2026.
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Key features
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- ?Template Creation & ApprovalCreate message templates in the platform, submit them to Meta and track their approval status.
- ?Broadcast CampaignsSend an approved template to thousands of opted-in contacts at once, for example from a CSV upload.
- ?Scheduled BroadcastsSchedule a campaign to go out at a set date and time.
- ?Audience SegmentationTarget campaigns using tags, attributes or segments built from contact data.
- ?Rich & Interactive MessagesSend media, documents, quick-reply and CTA buttons, lists or carousels.
- ?Campaign AnalyticsTrack delivered, read, replied and clicked rates for each campaign.
- ?Retargeting & Drip CampaignsFollow up automatically with contacts based on how they responded, or in timed sequences.
- ?No-Code Chatbot BuilderBuild chatbot flows with a drag-and-drop builder, without writing code.
- ?AI AgentsUse AI agents that answer customer questions from your own knowledge base or data.
- ?WhatsApp Flows & FormsCollect details, bookings or lead forms inside WhatsApp using Meta's WhatsApp Flows.
- ?Auto RepliesReply automatically to keywords, FAQs, greetings or messages outside working hours.
- ?Click-to-WhatsApp AdsRun or track Facebook and Instagram ads that open a WhatsApp chat.
- ?Shared Team InboxLet several team members reply from the same WhatsApp number in one inbox.
- ?Chat Assignment & RoutingAssign chats to agents manually, by rules or in round-robin.
- ?Contact Management & CRMStore contacts with tags and attributes, or track leads in a built-in CRM.
- ?Multiple WhatsApp NumbersManage more than one WhatsApp Business number from one account.
- ?Mobile AppReply to chats and manage the account from an Android or iOS app.
- ?Developer API & WebhooksSend messages from your own software through an API and receive events by webhook.
- ?CRM IntegrationsConnect CRMs such as Zoho, HubSpot, Salesforce or LeadSquared.
- ?Google Sheets & ZapierConnect Google Sheets, Zapier, Pabbly or similar no-code automation tools.
- ?Shopify & E-commerceConnect Shopify or WooCommerce for order updates and abandoned-cart messages.
- ?WhatsApp PaymentsCollect payments inside WhatsApp or send payment links by UPI or card.
- ?WhatsApp CatalogShare a product or service catalogue in WhatsApp.
- ?Official Meta Partner (BSP)The provider is an official Meta Business Partner or WhatsApp Business Solution Provider.
- ?Green Tick Verification HelpHelp applying for WhatsApp's verified business badge.
- ?Role-Based AccessControl what owners, managers and agents can see and do.
- ?Free PlanA free plan you can keep using, paying only for WhatsApp messages.
- ?Free TrialTry the paid plans free before buying.
- ?No Markup on Meta ChargesWhatsApp message charges are passed on at Meta's rates without a provider margin.