About Brevo
What is Brevo?
Brevo is a CRM and multichannel marketing platform covering email, SMS, WhatsApp, push, live chat and chatbots, and a Business Solution Provider (BSP) of the WhatsApp Business Platform. Its WhatsApp integration is free to set up: you create a WhatsApp Business Account through embedded signup and pay only for the messages you send, at prices that depend on the recipient's country.
In Brevo you create, send and manage WhatsApp message templates without coding, and run mass or one-to-one campaigns, scheduled or real-time, one-off or automated. WhatsApp lists live in the Brevo CRM with contact tagging and segmentation, and opt-in forms collect consent. Messages can include images, emojis and quick-reply buttons, and you can use up to 25 WhatsApp numbers on one business account. Brevo connects with more than 150 tools, including Shopify, WordPress, Stripe and Zapier.
Who is Brevo for?
- Businesses already using Brevo for email or SMS that want to add WhatsApp.
- Marketers who want WhatsApp campaigns inside the same CRM and segments.
- Businesses that prefer pay-per-message pricing with no platform fee for WhatsApp.
What type of software is Brevo?
Brevo is listed under WhatsApp Business API.
What are Brevo's core capabilities?
- Templates: Create, send and manage WhatsApp templates without coding.
- Campaigns: Mass and one-to-one campaigns, scheduled or real-time, one-off or automated.
- Audience: WhatsApp lists, tagging and segmentation in the Brevo CRM, with opt-in forms.
- Messages: Text with emojis and images, quick-reply buttons and chatbot replies.
- Scale: Up to 25 WhatsApp numbers on one business account.
- Integrations: 150+ tools including Shopify, WordPress, Stripe and Zapier, plus an open API.
Answers above are based on Brevo's website, read on 29 Oct 2026.
Who makes Brevo?
Brevo is a CRM and multichannel marketing platform and a Business Solution Provider (BSP) of the WhatsApp Business Platform.
What CAs are saying about Brevo
Brevo has no reviews on SoftwaresForCA yet.
Key features
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- ?Template Creation & ApprovalCreate message templates in the platform, submit them to Meta and track their approval status.
- ?Broadcast CampaignsSend an approved template to thousands of opted-in contacts at once, for example from a CSV upload.
- ?Scheduled BroadcastsSchedule a campaign to go out at a set date and time.
- ?Audience SegmentationTarget campaigns using tags, attributes or segments built from contact data.
- ?Rich & Interactive MessagesSend media, documents, quick-reply and CTA buttons, lists or carousels.
- ?Campaign AnalyticsTrack delivered, read, replied and clicked rates for each campaign.
- ?Retargeting & Drip CampaignsFollow up automatically with contacts based on how they responded, or in timed sequences.
- ?No-Code Chatbot BuilderBuild chatbot flows with a drag-and-drop builder, without writing code.
- ?AI AgentsUse AI agents that answer customer questions from your own knowledge base or data.
- ?WhatsApp Flows & FormsCollect details, bookings or lead forms inside WhatsApp using Meta's WhatsApp Flows.
- ?Auto RepliesReply automatically to keywords, FAQs, greetings or messages outside working hours.
- ?Click-to-WhatsApp AdsRun or track Facebook and Instagram ads that open a WhatsApp chat.
- ?Shared Team InboxLet several team members reply from the same WhatsApp number in one inbox.
- ?Chat Assignment & RoutingAssign chats to agents manually, by rules or in round-robin.
- ?Contact Management & CRMStore contacts with tags and attributes, or track leads in a built-in CRM.
- ?Multiple WhatsApp NumbersManage more than one WhatsApp Business number from one account.
- ?Mobile AppReply to chats and manage the account from an Android or iOS app.
- ?Developer API & WebhooksSend messages from your own software through an API and receive events by webhook.
- ?CRM IntegrationsConnect CRMs such as Zoho, HubSpot, Salesforce or LeadSquared.
- ?Google Sheets & ZapierConnect Google Sheets, Zapier, Pabbly or similar no-code automation tools.
- ?Shopify & E-commerceConnect Shopify or WooCommerce for order updates and abandoned-cart messages.
- ?WhatsApp PaymentsCollect payments inside WhatsApp or send payment links by UPI or card.
- ?WhatsApp CatalogShare a product or service catalogue in WhatsApp.
- ?Official Meta Partner (BSP)The provider is an official Meta Business Partner or WhatsApp Business Solution Provider.
- ?Green Tick Verification HelpHelp applying for WhatsApp's verified business badge.
- ?Role-Based AccessControl what owners, managers and agents can see and do.
- ?Free PlanA free plan you can keep using, paying only for WhatsApp messages.
- ?Free TrialTry the paid plans free before buying.
- ?No Markup on Meta ChargesWhatsApp message charges are passed on at Meta's rates without a provider margin.