About Gupshup
What is Gupshup?
Gupshup is a conversational AI platform for marketing, commerce and support, and offers the WhatsApp Business API through its Conversation Cloud. It says it is the only company named Meta's Partner of the Year in both 2023 and 2024, which gives its customers beta access to new WhatsApp features.
Gupshup runs WhatsApp campaigns to dynamic segments that update in real time based on behaviour and engagement, with multi-level campaign analytics. Journeys combine AI agents, structured flows, triggered campaigns and human agents, and multi-modal AI agents handle customer queries in the customer's preferred language. It supports rich, interactive messages, WhatsApp Flows, product catalogues, Click-to-WhatsApp ads and a library of sample journey templates. Gupshup serves more than 50,000 customers in over 130 countries.
Who is Gupshup for?
- Large and enterprise businesses running high-volume WhatsApp marketing and support.
- Brands that want AI agents and automated journeys across the customer lifecycle.
- Teams with developers who want to integrate WhatsApp through APIs.
What type of software is Gupshup?
Gupshup is listed under WhatsApp Business API.
What are Gupshup's core capabilities?
- Campaigns: WhatsApp campaigns to real-time dynamic segments, with multi-level analytics.
- AI agents: Multi-modal AI agents that handle queries in the customer's language.
- Journeys: AI agents, structured flows, triggered campaigns and human agents combined.
- Rich messaging: Interactive messages, WhatsApp Flows and product catalogues.
- Growth: Click-to-WhatsApp ads and early access to new WhatsApp features.
- Platform: WhatsApp Business API for developers, with sample journey templates.
Answers above are based on Gupshup's website, read on 29 Oct 2026.
Who makes Gupshup?
Gupshup is a conversational AI platform trusted by more than 50,000 customers in over 130 countries, handling over 120 billion messages a year. It was named Meta's Partner of the Year in 2023 and 2024.
What CAs are saying about Gupshup
Gupshup has no reviews on SoftwaresForCA yet.
Key features
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- ?Template Creation & ApprovalCreate message templates in the platform, submit them to Meta and track their approval status.
- ?Broadcast CampaignsSend an approved template to thousands of opted-in contacts at once, for example from a CSV upload.
- ?Scheduled BroadcastsSchedule a campaign to go out at a set date and time.
- ?Audience SegmentationTarget campaigns using tags, attributes or segments built from contact data.
- ?Rich & Interactive MessagesSend media, documents, quick-reply and CTA buttons, lists or carousels.
- ?Campaign AnalyticsTrack delivered, read, replied and clicked rates for each campaign.
- ?Retargeting & Drip CampaignsFollow up automatically with contacts based on how they responded, or in timed sequences.
- ?No-Code Chatbot BuilderBuild chatbot flows with a drag-and-drop builder, without writing code.
- ?AI AgentsUse AI agents that answer customer questions from your own knowledge base or data.
- ?WhatsApp Flows & FormsCollect details, bookings or lead forms inside WhatsApp using Meta's WhatsApp Flows.
- ?Auto RepliesReply automatically to keywords, FAQs, greetings or messages outside working hours.
- ?Click-to-WhatsApp AdsRun or track Facebook and Instagram ads that open a WhatsApp chat.
- ?Shared Team InboxLet several team members reply from the same WhatsApp number in one inbox.
- ?Chat Assignment & RoutingAssign chats to agents manually, by rules or in round-robin.
- ?Contact Management & CRMStore contacts with tags and attributes, or track leads in a built-in CRM.
- ?Multiple WhatsApp NumbersManage more than one WhatsApp Business number from one account.
- ?Mobile AppReply to chats and manage the account from an Android or iOS app.
- ?Developer API & WebhooksSend messages from your own software through an API and receive events by webhook.
- ?CRM IntegrationsConnect CRMs such as Zoho, HubSpot, Salesforce or LeadSquared.
- ?Google Sheets & ZapierConnect Google Sheets, Zapier, Pabbly or similar no-code automation tools.
- ?Shopify & E-commerceConnect Shopify or WooCommerce for order updates and abandoned-cart messages.
- ?WhatsApp PaymentsCollect payments inside WhatsApp or send payment links by UPI or card.
- ?WhatsApp CatalogShare a product or service catalogue in WhatsApp.
- ?Official Meta Partner (BSP)The provider is an official Meta Business Partner or WhatsApp Business Solution Provider.
- ?Green Tick Verification HelpHelp applying for WhatsApp's verified business badge.
- ?Role-Based AccessControl what owners, managers and agents can see and do.
- ?Free PlanA free plan you can keep using, paying only for WhatsApp messages.
- ?Free TrialTry the paid plans free before buying.
- ?No Markup on Meta ChargesWhatsApp message charges are passed on at Meta's rates without a provider margin.