WhatsApp Business API
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Interakt

WhatsApp Business API platform by Jio Haptik with bulk campaigns, shared team inbox, chatbots, Sales CRM, catalogs and WhatsApp Pay

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About Interakt

What is Interakt?

Interakt is a WhatsApp and Instagram engagement platform from Jio Haptik Technologies, built on the WhatsApp Business API. It lets businesses broadcast WhatsApp campaigns to thousands of customers in one click, reply from a shared team inbox, and automate up to 80% of queries with a no-code chatbot builder.

Templates can be created in Interakt, including AI-assisted ready-to-send templates, with up to 10 buttons, carousels, limited-time offers, product catalogs, WhatsApp Forms and WhatsApp Pay. Higher plans add advanced chatbot flows with branching and API calls, round-robin and load-balanced chat assignment, catalogs, native WhatsApp payments, payment links from the inbox, public APIs and webhooks, and an add-on for WhatsApp AI agents. Interakt also includes a Sales CRM for WhatsApp leads, Click-to-WhatsApp ads tools, campaign and team analytics, and Shopify integration.

Who is Interakt for?

  • Small and mid-size businesses and D2C brands selling and supporting customers on WhatsApp.
  • Sales teams that want WhatsApp leads assigned to owners in a CRM.
  • Businesses that also manage Instagram DMs and comments.

What type of software is Interakt?

Interakt is listed under WhatsApp Business API.

What are Interakt's core capabilities?

  • Templates: Create templates with up to 10 buttons, carousels, catalogs, WhatsApp Forms and WhatsApp Pay.
  • Campaigns: Bulk WhatsApp campaigns with click tracking and campaign analytics.
  • Automation: No-code chatbot builder, auto replies (welcome, away and FAQ) and an AI agents add-on.
  • Team inbox: Shared inbox with round-robin and load-balanced chat assignment.
  • Sales CRM: WhatsApp leads in pipelines with auto-assigned owners.
  • Commerce and APIs: Catalogs, native WhatsApp Pay, payment links, Shopify, public APIs and webhooks.

Answers above are based on Interakt's website, read on 29 Oct 2026.

Who makes Interakt?

Interakt is a product of Jio Haptik Technologies Limited.

What CAs are saying about Interakt

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Key features

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    • ?Template Creation & ApprovalCreate message templates in the platform, submit them to Meta and track their approval status.
    • ?Broadcast CampaignsSend an approved template to thousands of opted-in contacts at once, for example from a CSV upload.
    • ?Scheduled BroadcastsSchedule a campaign to go out at a set date and time.
    • ?Audience SegmentationTarget campaigns using tags, attributes or segments built from contact data.
    • ?Rich & Interactive MessagesSend media, documents, quick-reply and CTA buttons, lists or carousels.
    • ?Campaign AnalyticsTrack delivered, read, replied and clicked rates for each campaign.
    • ?Retargeting & Drip CampaignsFollow up automatically with contacts based on how they responded, or in timed sequences.
    • ?No-Code Chatbot BuilderBuild chatbot flows with a drag-and-drop builder, without writing code.
    • ?AI AgentsUse AI agents that answer customer questions from your own knowledge base or data.
    • ?WhatsApp Flows & FormsCollect details, bookings or lead forms inside WhatsApp using Meta's WhatsApp Flows.
    • ?Auto RepliesReply automatically to keywords, FAQs, greetings or messages outside working hours.
    • ?Click-to-WhatsApp AdsRun or track Facebook and Instagram ads that open a WhatsApp chat.
    • ?Shared Team InboxLet several team members reply from the same WhatsApp number in one inbox.
    • ?Chat Assignment & RoutingAssign chats to agents manually, by rules or in round-robin.
    • ?Contact Management & CRMStore contacts with tags and attributes, or track leads in a built-in CRM.
    • ?Multiple WhatsApp NumbersManage more than one WhatsApp Business number from one account.
    • ?Mobile AppReply to chats and manage the account from an Android or iOS app.
    • ?Developer API & WebhooksSend messages from your own software through an API and receive events by webhook.
    • ?CRM IntegrationsConnect CRMs such as Zoho, HubSpot, Salesforce or LeadSquared.
    • ?Google Sheets & ZapierConnect Google Sheets, Zapier, Pabbly or similar no-code automation tools.
    • ?Shopify & E-commerceConnect Shopify or WooCommerce for order updates and abandoned-cart messages.
    • ?WhatsApp PaymentsCollect payments inside WhatsApp or send payment links by UPI or card.
    • ?WhatsApp CatalogShare a product or service catalogue in WhatsApp.
    • ?Official Meta Partner (BSP)The provider is an official Meta Business Partner or WhatsApp Business Solution Provider.
    • ?Green Tick Verification HelpHelp applying for WhatsApp's verified business badge.
    • ?Role-Based AccessControl what owners, managers and agents can see and do.
    • ?Free PlanA free plan you can keep using, paying only for WhatsApp messages.
    • ?Free TrialTry the paid plans free before buying.
    • ?No Markup on Meta ChargesWhatsApp message charges are passed on at Meta's rates without a provider margin.

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